2490 Kalakaua Avenue
Honolulu, HI 96815
Born: July 1, 1936
Founder, Famous Amos Chocolate Chip Cookie
Wally Amos—entrepreneur, motivational speaker, and author—founded the Famous Amos Chocolate Chip Cookie Company in 1975 selling bite-sized homemade chocolate chip cookies. While Famous Amos soon lived up to its name, thriving for nearly a decade, the company's founder lost control of his business. When he sold Famous Amos in 1985, Wally Amos lost more than a company. When the dust settled, he was barred from using his identity or his face to sell cookies. Always the survivor, Amos started a new company in 1992, this time selling freshly baked muffins and cakes. He eventually returned to Famous Amos as a "director of cookie fun," and travels the country lecturing on how to overcome misfortune and concentrate on the positive aspects of life.
"Obituaries always list the year you were born and the year you died, separated by a dash, i.e. 1900-1996. When you were born or when you died is not nearly as important as what you did in between—what you put in that dash. What have you put in your dash?"