100 Holomoana St
Nicole Malia Coglietta, MSW, LSW
Nicole Malia Coglietta, CEO & Co-Founder of Care Sift, a senior care finder service, started the
Hawaii-based company in November 2015. Ms. Coglietta started this business because of her
experience working as a discharge planner in various local hospitals and watching families
struggle to find affordable, quality senior care at a time in their lives when they were at their
most stressed and time-pressed.
Two and a half years ago, when she found herself driving around Kaneohe in the middle of the
night, going door to door frantically looking for a care home for her grandfather who was being
discharged from the hospital the following day, she decided to start a company to provide
support to seniors and their families looking for senior care. “The process was a nightmare even
for me an experienced social worker,” she said.
Although she never dreamt of being an entrepreneur, Ms. Coglietta said that starting and building
Care Sift has been a truly gratifying experience. She and her amazing team, whom she describes
as “professional, compassionate and committed to doing what’s right for our seniors and
supporting our care providers,” are the reason she said Care Sift works with every hospital on
Oahu. And, the reason Care Sift has hundreds of partners, including care homes, foster homes,
assisted living communities, skilled nursing facilities, adult day care centers, and in-home
caregiver agencies. “We’ve expanded to include all types of senior care options for families
seeking senior care to accommodate every budget and level of care needed,” Ms. Coglietta said.
“Growing up in Hawaii where we all look out for one another has made me view everyone here
and on this planet as part of my extended ohana,” she explained. It’s not surprising that her stated
vision for Care Sift is “A planet where our most vulnerable seniors are safe, comfortable and
well cared for” and that the company’s business purpose is “To improve the quality of life for
seniors in our community and to ease the burden of family and healthcare professionals needing
to find safe care home placement for them.”
Ms. Coglietta is a local girl, having grown up in Kaneohe and graduated from Castle High
School. She earned a Bachelor of Arts Degree in Psychology and a Master of Social Work
Degree at the University of Hawaii, Manoa. She lives in Kaneohe with her husband, Dennis, and
their two sons, Maverick, six years old, and Lennox, three years old. They enjoy the outdoors,
and all watersports as a family. And they especially love spending time with family and friends.
Nicole.Coglietta@CareSift.com; Mobile: 808.398.4821; www.CareSift.com