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January 7, 2015 @ 12:00 pm – 1:30 pm
Pacific Beach Hotel
2490 Kalakaua Avenue
Honolulu, HI 96815
$20.00 inc. lunch and parking
Linda Collard, Executive Director

Dave ErdmanDave Erdman

CEO and President
PacRim Marketing Group, Inc.
PacRim Marketing Group Tokyo, KK

Dave uses his thirty-plus years of cross-cultural communications and business experience in the marketing, hospitality, and travel industries in his consulting and business development roles at PacRim Marketing Group and PRTech.

Before establishing PacRim Marketing Group in 1990 and PRTech in 2004, Dave was a senior consultant for Hill & Knowlton/Communications - Pacific, Hawaii's largest public relations firm at the time. Prior to that, Dave worked at Tropical Rent-A-Car for ten years, where, as vice president of marketing and sales, he opened regional offices in Japan, Canada, Australia, and New Zealand, and was responsible for marketing car rental services in eight western U.S. states.

Dave was a director of Suntrips, a major charter operator to Hawaii and Mexico from California and assisted the firm with its operational and marketing transitional strategy after being purchased by an investment group. He also held positions at Maui Inter-Continental Hotel as Japanese Sales Account Executive, Japan Airlines Hotel Company/Nikko Hotels in Japan, and Travel Management Associates as hotel sales and marketing consultant to properties including Halekulani Hotel. He established and oversaw a sales force of 40 independent contractors across the globe to market travel services.

Dave's past and present professional affiliations include PATA (Pacific Asia Travel Association), Hawaii Chapter, where he served as chairman, the Hawaii Visitors and Convention Bureau's marketing and research committees, chair of the Retail Tourism Task Force Committee, and the Retail Merchants of Hawaii, where he continues to serve on the board of directors and on the executive committee.

In 1999, Dave was awarded The Governor's Retail Merchant Award in recognition of his contributions to the retail industry. Specifically, Dave was honored for assisting the Hawaii Visitors and Convention Bureau with integrating retail and tourism marketing. He was the second recipient of this award that is sponsored by the Governor. In addition, Dave founded DRAMAH (Direct Response and Marketing Association, Hawaii) and has been the recipient of the Direct Marketer of the Year award.

Dave has both lived and worked in Japan and is fluent in Japanese. He holds a Bachelor of Arts degree from the University of Hawaii, Manoa, where he majored in Asian/Japanese Studies and minored in Travel Industry Management and Marketing. He also majored in East Asian Languages/Japanese studies and business at Bucknell University in Pennsylvania.