Rick Egged is the President of the Waikīkī Improvement Association, a private, nonprofit organization
focusing on stimulating the business environment of Waikīkī. He handles planning, legislative and
community matters, working with the public and private sectors on a range of projects and
improvements for Waikīkī. Under his leadership, Waikīkī Improvement Association developed Agenda
Waikīkī an action plan for Waikīkī revitalization, and supported Kūhiō Beach Park and Kalākaua Avenue
improvements. In 2001 WIA launched the Waikīkī Business Improvement District (WBIDA)-- the first
business improvement district in Hawai‘i, and Rick Egged was its founding President. In 2003, he
spearheaded a new land use reform law that provided regulatory incentives to renovate and rebuild
Waikīkī’s non-conforming properties.
In 2009 he championed a revision to the signage ordinances in Waikīkī applauded by the City, the
Outdoor Circle and businesses alike as model reform legislation. In December of 2011 landmark
legislation rezoning all of the commercial areas of Waikīkī passed after two and half years of effort by
the Waikīkī Improvement Association. In 2014 he worked with the WBIDA and the City administration
on a rewrite of the publication rack ordinance for Waikīkī making the program more flexible and selfsufficient.
In 2014 Rick also worked closely with the Hawaii Lodging & Tourism Association (HLTA), other
industry stakeholders, the city administration and the city council to address homeless issues in Waikīkī
resulting in the island’s first sit-lie law for Waikīkī and an island wide ban on urination and defecation in
public. Services were also addressed by a public private partnership with the Institute of Human Services
(IHS) led by the Hawaii Lodging & Tourism Association (HLTA) to connect the homeless with the
assistance they need to get off the street. In 2015 WIA worked with the City and State to create the
Waikīkī Beach Special Improvement District (WBSIDA), to maintain and restore Waikīkī Beach. He is the
founding President of the Waikīkī Beach Special Improvement District Association.
In 2016 and 2017, WIA has worked with the Hawaii Transportation Association, the Waikīkī
Neighborhood Board, the City Department of Transportation Services (DTS) and Waikīkī Council Member
Trevor Ozawa to create a Waikīkī Transportation Management Association (WTMA). The WTMA would
provide more efficient use of Waikīkī’s limited curb space and parking.
WIA sponsors activities to enhance our cultural environment and bring our visitors and residents
together. In partnership with the City and County of Honolulu and the Hawaii Tourism Authority, WIA
produces Waikīkī events such as the thrice weekly hula and torch lighting at Kūhiō Beach, Aloha
Festivals, New Year’s Fire Works and Sunset on the Beach.
Jeff Sulzbach is the Scout Executive and CEO for Aloha Council, Boy Scouts of America. Aloha Council delivers the Scouting program to 12,000 youth in Hawaii and the Pacific region as well as supporting 5,000 adult volunteers.
Sulzbach leads Aloha Council after a distinguished 20+ year career with Scout councils in Minnesota. His past roles included serving as Chief Development Director and Chief Operating Officer in the Minneapolis and Paul Scout councils. He holds a BA degree in Journalism from Augsburg College in Minneapolis, MN.
Sulzbach is a second generation Eagle Scout. He and his wife Patty have sons, Zach and Luke. In addition to spending time with his family, Jeff enjoys water sports, hiking, biking, and skiing.
Teri Bruesehoff, RN, BSN
President & Chief Executive Officer
Teri brings over 30 years of healthcare experience to her position as Chief Operating Officer. She has worked with medically fragile pediatrics and geriatric patients in the hospital and home care setting. Teri spent over 15 years in the ICU, CCU, ER, and hospital administration on the mainland. Teri was the HealthCare Coordinator for 5 years at MidPacific Institute, for 1500 students K-12 from 2000 to 2005. In 2005-2012, she worked at Nursefinders of Hawaii as the Clinical Supervisor, Clinical Director, Director of Nurses, Branch Director, and Area Director. Bayada Home Care acquired Nursefinders in 2012 where she remained the Area Director of Pediatrics and Geriatrics Divisions.