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Our mission
Encourage and foster the ideal of service, as worthy enterprise,
through the four objectives of Rotary.
The four objects of Rotary
| 1st |
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The development of acquaintance as an opportunity for service |
| 2nd |
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High Ethical standards in business and professions; the recognition of the
worthiness of all useful occupations; and the dignifying of each Rotarians
occupation as an opportunity to serve society |
| 3rd |
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The application of the ideal of service in each Rotarian's personal,
business, and community life |
| 4th |
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The advancement of international understanding, goodwill, and peace
through a world of fellowship of business and professional persons united in the
ideal of service |
From the earliest days of the organization, Rotarians were concerned with
promoting high ethical standards in their professional lives. One of the world's
most widely printed and quoted statements of business ethics is The Four-Way
Test, which was created in 1932 by Rotarian Herbert J. Taylor (who later served
as RI President) when he was asked to take charge of a company that was facing
bankruptcy.
This 24-word test for employees to follow in their business and
professional lives became the guide for sales, production, advertising, and all
relations with dealers and customers, and the survival of the company is
credited to this simple philosophy.
Adopted by Rotary in 1943, The Four-Way Test
has been translated into more than a hundred languages and published in
thousands of ways.
It asks the following 4 questions "of the things we think, say or do":
- Is it the TRUTH?
- Is it FAIR to all concerned?
- Will it build GOODWILL and BETTER FRIENDSHIPS?
- Will it be BENEFICIAL to all concerned?"
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The